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Allen Elva hires Industry Veteran to lead sales efforts in Europe

Updated: Apr 6, 2021

February 2021 - Allen Elva Packaging LLC announced today the hiring of electronics and retail veteran Sandra Holmsten to lead their expansion into Europe.

Sandra will head up the newly formed European division for Allen Elva, leading the business development and marketing activities.


Sandra comes to Allen Elva with over 15 years of packaging and display experience. Sandra was most recently the Retail Development Manager and Senior Project manager at Zound Industries where she spent the last 8.5 years. Prior to Zound, she spent 4 years at the Nordic Retail Group and 7 years at Red Bull. She brings a wealth of knowledge, experience and project management skills from both the customer and supplier side.


Sandra is a cornerstone to our overall global strategy, and we are thrilled to have her start and grow our efforts in Europe," said Dustin Wills, Founder and President of Allen Elva. "It's very rare to find a person with the various skills and perspective that Sandra possesses. Our commitment to providing our clients world class service and account representation is highlighted with this hire. Sandra will provide tremendous value to our clients and manufacturing partners.


About Allen Elva


New York based Allen Elva Packaging LLC ("Allen Elva") is a company founded in 2019 by industry veteran Dustin Wills. Allen Elva excels at creating customer packaging solutions ranging the spectrum from budget to luxury, sustainable to collectable. This merger is Allen Elva's first of many upcoming announcements for the rapidly growing company.


About Topsion


Shenzhen, China based Topsion Ltd ("Topsion") was founded in 2014. Co-Founders Carton Tan and Benson Deng have built Topsion to specialize in interactive permanent and semi-permanent display and highly automated secondary packaging for larger and more traditional retail programs. Topsion merged operations with Allen Elva in January of 2021.

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