La Mer FlipBook

What happens when you mix inspiration from children’s flipbooks and watercolor painting books? 

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The La Mer Flipbook rigid box! 

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This box offers the end-user quite a surprise with its unassuming outer construction. Upon opening, you are immediately taken aback by the multiple pages of thick, uncoated board stock creating a unique experience. The user is surprised a second time to find a removable mirror attached with magnets to the cover page of the flipbook. The inner fitment was made to create a 3D layering effect around the product. The product is held securely in place with high-density EVA foam. 2 grosgrain ribbons hold the structure upright and the mirror in place to finish off a fun and interactive packaging experience.